Peda in Chirawa: The Sweet Delight of Rajasthan
Chirawa, a small town in Rajasthan, is famous for its unique and delicious Peda. This traditional Indian sweet has gained recognition across the country for its rich taste, quality, and distinct texture. In this blog, we will explore the history, preparation, business aspects, and growing popularity of Chirawa’s special Peda.
Unique Features of Chirawa Peda
The most remarkable feature of Peda is its two-finger impression. This signature mark makes it easily distinguishable from other Pedas. Unlike the smaller and thicker Pedas found elsewhere, Peda is flat and larger in size. Moreover, these sweets have a long shelf life due to their pure ingredients and traditional preparation methods.
History of Chirawa Peda
The history of Peda dates back nearly 90 years. In the past, wealthy traders from the Shekhawati region traveled long distances for business. They required food items that would stay fresh for an extended period. Local sweet makers started preparing a thickened milk sweet with sugar, which later evolved into Peda. Over time, this sweet became a local specialty and gained immense popularity.
How Chirawa Peda is Made
The preparation of Peda involves a traditional method using pure ingredients. The process begins with the boiling of milk to make thick mawa (khoya). Then, sugar is added, and the mixture is stirred continuously to achieve a rich consistency. The Pedas are then shaped and pressed with two fingers to create the signature look. Lastly, they are garnished with cardamom and pistachios for extra flavor.
Business and Market of Chirawa Peda
The Peda business in Chirawa has grown significantly, with an estimated annual turnover of 70 crore INR. Around 50 shops in the town sell these Pedas, with the top five shops alone selling more than 2,000 kg daily. Even small shops manage to sell around 1,000 kg per day. The industry provides employment to approximately 8,000 people, directly and indirectly.
Popularity and Online Demand
The demand for Peda has spread across India. These sweets are widely purchased during festivals and religious events. Many online stores now offer Chirawa Peda for nationwide delivery. Moreover, these Pedas are often sent to Salasar Balaji and Khatu Shyam temples for religious offerings.
Quality and Purity of Chirawa Peda
The purity and quality of Peda make it stand out from other sweets. These Pedas are made using pure mawa, without any added preservatives or artificial flavors. Due to their natural preparation, they remain fresh for a long tim
Conclusion
Chirawa Peda is not just a sweet but a symbol of Rajasthan’s rich culinary heritage. Its unique preparation, historical background, and immense popularity make it a must-try delicacy. If you are a sweet lover, don’t miss the chance to taste this authentic Rajasthani delight.
